Shelley Pasnik staff portrait



Shelley Pasnik, EDC senior vice president and spokesperson for equitable futures for all families, oversees EDC’s communications and strategic initiatives, especially those involving children and their communities of care. A nationally recognized expert in the thoughtful integration of digital media, she has guided the development of children’s educational services, conducted policy-influencing research, and cultivated high-profile public-private partnerships both in the U.S. and globally. This has included collaborations with the American Museum of Natural History, Apple, Bank Street College of Education, Boston Children’s Museum, Carnegie Hall, Cisco Education, Exploratorium, Fred Rogers Productions, GBH, Google, IBM, Intel Corporation, MIT Media Lab, National Geographic, NYSCI, PBS, Sesame Workshop, WNET, and many others.

In close collaboration with the Corporation for Public Broadcasting, Shelley leads the research program for Ready To Learn, the U.S. Department of Education’s signature investment in PBS KIDS. She also is the editor of Getting Ready to Learn: Creating Effective, Educational Children’s Media and is regularly quoted in news outlets, including the BBC, Washington Post, Axios, the Christian Science MonitorEdWeek, and the Wall Street Journal MarketWatch.

In 2019, Shelley co-authored Integrating Technology into Early Learning: Promising Practices and Checklist with support from the Bill & Melinda Gates Foundation and widely distributed by the National Association for the Education of Young Children. She has served on advisory boards, including Apple ConnectEd, the Joan Ganz Cooney Center, and Global Action Project.

Shelley’s career began at the Center for Media Education, during which time, she testified before the Federal Communications Commission and the Federal Trade Commission on children’s media policy. She holds an MA from the University of Maryland, College Park.

Selected Resources


EDC and SRI International conducted an independent study of the Public Broadcasting Service (PBS) KIDS Play & Learn Science app, which includes in-app and direct hands-on science explorations for children ages 3 to 6 and their parents.


This report, intended for early childhood educators, offers five evidence-based recommendations for integrating technology tools, such as computers and tablets, into a variety of early learning settings.


This report, intended for early childhood educators, identifies promising practices to support emergent bilinguals in a variety of early childcare settings.


This checklist provides early childhood educators with practical information about integrating educational technology in their classrooms.